Belonging and Thriving
Twice a year, the Consumer Marketing team at Facebook hosts an all-hands event with a specific theme. In the spring of 2020, the theme was "Re—connect" aiming to bring the four product teams (Facebook App, Instagram, WhatsApp, and Messenger) closer together under the umbrella of the Facebook Company.
I created the identity, stripping down the four product icons into a family of more uniform geometric shapes, while retaining their signature color palette. I also worked with the team to provide design support for posters, environmental graphics & wayfindings, and a robust presentation template for the event.
