Facebook Blueprint

Build Something Great

Facebook Blueprint is a global education program that empowers agencies, advertisers, and businesses of any size to reach their business goals with Facebook's family of apps.

I created the identity system—including a custom typeface inspired by the graphic elements of a physical blueprint—and led the team in creating applications across digital and print, campaign strategy, social media content, and ongoing creative support for the brand.

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Brand Identity
Art Direction
Print
Digital
Social Strategy
Environmental Design
Production Design

with Hello Design