Din Tai Fung

Internationally Beloved

Named one of the top ten gourmet restaurants in the world by The New York Times, Din Tai Fung is famous for their Xiao Long Bao—steamed pork soup dumplings. This Taiwanese restaurant chain has over 170 locations around the world.

As a Taiwan native, I was very excited to work with a brand that I had grown up with and that was so meaningful to me. I refreshed the brand’s visual design system—including fleshing out a sophisticated icon & illustration style—and worked with the team to create a website that reflects their elevated dining experience.

Visit Din Tai Fung →

Brand Identity
Illustration
Art Direction
Social Strategy

with Hello Design